Industry,
Automobile GUI
My Role,
Research, Gaps analysis & Provide speculative solution.
Speculative design
HMI Design + Branding
Rio: personalized AI Audio Assistant for Maruti Suzuki’s EV.
“Designing an intuitive audio system for Maruti Suzuki's 2030 EV that caters to Indian drivers.”
Project story
Identified the need for a future-ready audio system for Indian EV drivers by 2030.
Understand current Scenario.
Interviwes.
Understand
Market research past scenarios to understand technological growth
Desk Study of car’s system vs compititor’s system.
Explored trends in global EV systems, focusing on AI, cloud connectivity, and seamless interaction.
Discover
Studied & analyzed Indian driver behaviors: demand for personalization, safety, and language diversity.
Compille data and deck study & assumed gap now vs gap in 2030’s
Analyze
Developed Rio, an AI-powered, touch-sensitive audio system that offers personalized playlists, multilingual voice support, and cloud integration, providing seamless, distraction-free control for Maruti Suzuki's 2030 EV drivers.
Innovate
Case Study Coming Soon!
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